Privacy Policy

Paid Up Now, located at Av. Sete de Setembro, 2795 — Corredor da Vitória (the "Seller", "we" or "us"), takes your privacy seriously and protects the data of all customers, partners, suppliers, and users ("Users" or "you") of the website https://paidupnow.pages.dev/ and any other website, store, or app operated by the Seller (together, the "Store").

This Privacy Policy explains how we use and share information collected during your visits to our Store and in the messages we exchange with you ("Communications").

By accessing the Store, sending Communications, or providing any kind of personal data, you confirm that you have read and agree to this Privacy Policy, which describes the purposes and ways in which the personal data you provide in the Store is processed.

This Privacy Policy gives an overview of our privacy practices, the choices you can make, and the rights you can exercise regarding the Personal Data we process. If you have any questions about the use of Personal Data, contact paidupnow@outlook.com.

This Privacy Policy does not apply to any third-party apps, products, services, websites, or social media features that may be offered or accessed through the Store. Following those links takes you out of the Store and may result in third parties collecting or sharing information about you. We do not control, endorse, or make any representations about those third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you send us Personal Data about other individuals, you confirm that you are entitled to do so and that you have obtained the consent needed to authorize the use of that information under this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

• "Personal Data" means any information that directly or indirectly identifies, or could identify, a natural person, such as a name, taxpayer number, date of birth, or IP address, among others.
• "Sensitive Personal Data" means any information about a natural person that reveals racial or ethnic origin, religious belief, political opinion, membership in a union or in a religious, philosophical, or political organization, health or sex life, or genetic or biometric data.
• "Processing of Personal Data" means any operation performed on Personal Data, by automated means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction. Any other operation provided for in the applicable law is also considered Processing of Personal Data.
• "Data Protection Laws" means all legal provisions that regulate the Processing of Personal Data, including, without limitation, Brazilian Law No. 13,709/2018, the General Personal Data Protection Law ("LGPD").

Use of Personal Data

We collect and use Personal Data to manage your relationship with us and to serve you better when you buy products and/or services in the Store, personalizing and improving your experience. Examples of how we use data include:

• To allow you to buy products and/or services in the Store;
• To confirm or correct the information we have about you;
• To send information we believe may interest you;
• To personalize your experience in the Store;
• To personalize the advertising we show you, based on your interest in our Store; and
• To contact you through a phone number and/or email address you provided. We may contact you in person, by voice message, through automatic dialing equipment, by text message (SMS), by email, or by any other means of communication your device can receive, as permitted by law and for reasonable business purposes.

In addition, the Personal Data provided may also be used as we consider necessary or appropriate: (a) under the Data Protection Laws; (b) to meet the requirements of legal proceedings; (c) to comply with court orders, regulatory decisions, or decisions of competent authorities, including authorities outside your country of residence; (d) to protect our operations; (e) to protect the rights, privacy, or safety of us, you, or third parties; (f) to detect and prevent fraud; (g) to allow us to pursue available remedies or limit the damages we may suffer; and (h) in other ways permitted by law.

Our Store is not intended for people under 18 (eighteen) years of age, and we ask that such people not provide us with any Personal Data.

Not providing Personal Data

You are not required to share the Personal Data we request. However, if you choose not to share it, in some cases we may not be able to give you full access to the Store or certain specialized features, provide the assistance you need, or deliver the product or provide the service you purchased.

Data we collect

The general public can browse the Store without registering or sending any Personal Data. However, some Store features may depend on registration and on sending Personal Data, such as completing a purchase and/or enabling us to deliver the product or provide the service.

When you contact the Store, we may collect:

• Contact data. First name, last name, phone number, city, state, and email address; and
• Information you send. Information you send through a form (questions, complaints, suggestions, criticism, compliments, etc.).

When you browse the Store, we may collect:

• Location data. Geolocation data when you access the Store;
• Preferences. Information about your preferences and interests regarding our products/services (when you tell us what they are, or when we infer them from what we know about you);
• Store browsing data. Information about your visits and activity in the Store, including the content (and any ads) you view and interact with, information about the browser and device you use, your IP address, your location, and the address of the website you came from. Some of this information is collected through our automatic data collection tools, which include cookies, web beacons, and embedded web links. To learn more, read the section "Automatic collection of Personal Data" below;
• Anonymous or aggregated data. Anonymous answers to surveys, or anonymous and aggregated information about how the Store is used. In some cases, during our operations, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely to identify you with the available technology; and
• Other information we may collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information, Store usage data, and information collected through cookies, pixel tags, and other technologies.

Unless you enter it in a free-text form, we do not collect Sensitive Personal Data.

Sharing Personal Data with third parties

We may share your Personal Data:

• With the partner company or companies you select or choose to send your data, questions, or requests to, and with service providers or partners that manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or elsewhere in the world, and include servers for testing and production, hosting and data storage providers, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
• With third parties, to help us manage the Store; and
• With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or conveyance of all or part of our business, assets, or capital (including in connection with bankruptcy or similar proceedings).

Services we use

The Store currently relies on these providers:

• Lemon Squeezy, our merchant of record, handles checkout, payment, sales tax, and delivery of the files. See Lemon Squeezy's Privacy Policy.
• Google Analytics, by Google, measures visits to the Store. See how Google uses information from sites that use its services.
• Meta Pixel, by Meta, measures our ads on Facebook and Instagram. See Meta's Cookies Policy.
• Cloudflare hosts the website.

International data transfers

Personal Data and other information we collect may be transferred to or accessed by entities belonging to the corporate group of our partner companies around the world, in accordance with this Privacy Policy.

Automatic collection of Personal Data

When you visit the Store, it may store or retrieve information in your browser, in the form of cookies and other similar technologies. This information may be about you, your preferences, or your device, and is mainly used to make the Store work as you expect. The information usually does not identify you directly, but it can give you a more personalized web experience.

Under this Privacy Policy, we and our third-party service providers may collect your Personal Data in several ways, including, among others:

• Through your browser or device. Some information is collected by most browsers or automatically by internet-connected devices, such as the type of computer, screen resolution, operating system name and version, device model and manufacturer, language, and the type and version of the web browser you are using. We may use this information to make sure the Store works properly.
• Use of cookies. Cookies allow the collection of information such as browser type, time spent in the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience in the Store and show you advertising based on your interests. We also collect statistical information about how the Store is used to keep improving our design and features.
  • If you do not want your information collected through cookies, you can set your cookie preferences in the "options" or "preferences" menu of your browser. These links explain how to adjust cookie preferences in the most popular browsers:
    • Google Chrome
    • Mozilla Firefox
    • Safari
    • Internet Explorer
    • Microsoft Edge
    • Opera
  • To learn more about advertising and remarketing cookies, which we use to show advertising based on each user's interests, the number of visits to our site, and their searches on the internet, see:
    • Facebook
    • Google
    • Bing
• Use of pixel tags and similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used to track the actions of Store users (including email recipients), measure the success of our marketing campaigns, and collect statistics about Store usage and response rates. If you have ad personalization turned on in tools such as Facebook, Google, or Bing, the information may be used to show you ads on their services. If you do not want to be tracked, you can ask each service:
  • Facebook
  • Google
  • Bing

We may hire behavioral advertising companies to get reports about the Store's ads across the internet. To do so, these companies use cookies, pixel tags, and other technologies to collect information about your use, or other users' use, of our Store and of third-party sites. We are not responsible for pixel tags, cookies, and similar technologies used by third parties. You can set your preferences in your browser menu. Keep in mind that if you change computers or browsers, or use several computers or browsers, you will need to repeat this process for each one.

Your rights

You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) correction of incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary or excessive data, or data processed in violation of the law; (v) portability of your Personal Data to another service provider, provided this does not affect our trade and business secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities with which your Personal Data has been shared; (viii) information about the possibility of not giving consent and the consequences of refusing; and (ix) withdrawal of consent. Your requests will be handled with special care so that we can ensure your rights are effective. You may be asked to prove your identity so that Personal Data is shared only with its owner.

Please keep in mind that, in some cases (for example, because of legal requirements), your request may not be fulfilled immediately, and we may be unable to meet it because of legal obligations.

Security of Personal Data

We seek to adopt the technical and organizational measures required by the Data Protection Laws to protect Personal Data in our organization. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe the security of any of your accounts has been compromised), please notify us immediately.

Links to other websites and social networks

The Store may, from time to time, contain links that take you to the websites of our partners, advertisers, suppliers, and others. If you follow a link to any of these websites, remember that each website has its own privacy practices and that we are not responsible for those policies. Review those policies before sending any Personal Data to those websites.

We are not responsible for the collection, use, and disclosure policies and practices (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or app provider, social media store, operating system, wireless internet service provider, or device manufacturer, including any Personal Data you disclose to other organizations through or in connection with apps, or post on our social media pages. We recommend that you learn about the privacy policy of each website you visit or each service provider you use.

Updates to this Privacy Policy

If we change our Privacy Policy, we will publish the new text in the Store with an updated revision date. We may change this Privacy Policy at any time. If there is a significant change to this Privacy Policy, we may inform you through the contact information we have in our database or through a notice in our Store.

We are committed to not processing your Personal Data in a way that is incompatible with the purposes described above, unless otherwise required by law or court order.

Your use of the Store after any changes means that you accept the revised Privacy Policy. If, after reading the revised version, you do not agree with its terms, please stop using the Store.

Person responsible for the processing of Personal Data

If you wish to exercise any of the rights provided for in this Privacy Policy and/or in the Data Protection Laws, or have any questions about the Processing of your Personal Data, please contact us by email at paidupnow@outlook.com.